It’s better LIVE

Live Nation is a global live-entertainment company known for promoting concerts, producing tours, and operating major music venues. The brand positions itself as a central hub for live experiences, connecting artists and fans through large-scale events worldwide. This brand story explores its key motto “It’s better live” and how live experiences bring us together.

This project is a brand video showcasing Live Nation’s energetic brand and the various experiences it brings fans across the world.