CHANEL
Chasing Radiance
Chanel is one of the most well-known and influential fashion houses in the world of beauty. Their minimal, yet elegant branding has helped them become a household name that many people aim to have.
This logo animation explores the fragrance “Chance” by Chanel. Defined as a bright and radiant scent, The goal was to explore the notes of the fragrance and channel the brightness of the scent while showcasing the bottle itself. Staying true to the brand, the piece aims to let the fragrance speaks for itself, finishing up with a logo resolve.
3D Animation
3D Modeling
Storyboard
Loose storyboarding gave me full flexibility to adjust my animation as I began to get comfortable in the program
Animation Test
Since I didn’t have any experience in Cinema4D prior to this project, animation tests helped me understand the animation process in Cinema. Notably, using the MoSpline, I was able to create the blooming flower, which became the centerpiece of the animation.