Erik Spiekermann
In order to design for understanding, we need to understand design.
Erik Spiekermann is a german typographer and professor known for his work in creating typefaces like FF Real and FF Meta. For years, he, like many typographers, has held his own views and opinions on typography and what is considered the “correct” way to design type. In a 2015 interview, he discusses the idea of anyone being able to design type. This type intonation project brings his words to life.
Moodboard
Concept
The concept for this project was to bring Spiekerman’s words to life and focus purely on the type animation. By creating a minimal piece, the goal was to have his words take the stage and walk the viewer through his quotes
Storyboards
Refining
After editing the final audio and exploring the look and feel, I was able to properly explore the final treatment of my text and create my final style frames to animate
